I think there's a fair argument. The biggest companies often morph between categories. Apple started as a time company, somewhere became a meaning company (late 90s), and now I think is back to a time company mainly. Brand still matters but the more widespread a brand the less power it has to convey meaning because it's so commonplace. M…
I think there's a fair argument. The biggest companies often morph between categories. Apple started as a time company, somewhere became a meaning company (late 90s), and now I think is back to a time company mainly. Brand still matters but the more widespread a brand the less power it has to convey meaning because it's so commonplace. Meaning companies have a hard time maintaining on mass adoption. Tesla has some meaning qualities, and arguably had that as maybe its core before. I think looking forward Tesla needs to really solve the money problem to stand out and reach its potential
I think there's a fair argument. The biggest companies often morph between categories. Apple started as a time company, somewhere became a meaning company (late 90s), and now I think is back to a time company mainly. Brand still matters but the more widespread a brand the less power it has to convey meaning because it's so commonplace. Meaning companies have a hard time maintaining on mass adoption. Tesla has some meaning qualities, and arguably had that as maybe its core before. I think looking forward Tesla needs to really solve the money problem to stand out and reach its potential
Maybe that’s the reason Elon is always pitching new pie the sky ideas - it’s provides meaning.